Reach mothers when they need you.
Mothers come to momcited with real questions about sleep, food, play and health. Your products, services and events appear next to the questions they help with.
How it works
Four simple steps.
- You tell us about your brand and what you offer families.
- We review it against our policies below.
- We match your products and services to the questions mothers ask, by age and topic.
- Mothers see them next to the answer, marked as a partner.
What we solve for you
Be there when a mother is deciding.
All of this is free.
- Ads get skipped. Here your product appears when a mother asks a question it answers.
- Parents are unsure it fits. Your product page says who it suits and from what age, in plain words, next to an independent answer.
- Resellers and price wars sit next to you. Only brands are listed here, and parents buy from your own shop.
- Trust takes years. A place among brands we trust, next to sourced answers, speaks for you.
- Your know-how is scattered. Your guides for parents live in one place, where mothers already look.
Founding window · open now
Become a founding brand.
Brands that join before or during our launch are founding brands: listed for good and first in our launch work. The window closes when the launch ends.
Working with creators
Discovery is free. Running a collaboration is a service.
- Find creators for free. Discover creators and send them requests through momcited. Nobody’s contacts are shown.
- Direct work is yours. What you agree directly with a creator is between you and the creator, and momcited is not responsible for it.
- Our collaboration service is optional. If you ask, momcited runs the collaboration and holds it to our quality standards, priced by hours and budget.
Try it with your product
Tell us one question parents ask you.
We will send you a page that shows how momcited answers it, with your product next to it. Free, with no commitment.
Prefer to talk first?
Book a 15-minute video call with us. It opens our booking page in a new tab, so nothing you typed here is lost.
Book a 15-minute call ↗
Take a photo of this code to come back to this page later:
momcited.com/brands
Our policies
A circle of brands we trust as a family.
momcited is a family project. We only work with brands we would trust with our own children. That is what makes a place here worth having.
- Reviewed before joining. Every brand is reviewed before it joins: its products, materials, safety record and how it treats families. When we are not sure, we wait.
- Brands only. We work directly with the brand that makes the product or runs the service. Distributors, resellers and stores, online or offline, are not listed.
- Safety first. An unsafe product, harmful materials or misleading claims mean immediate removal, of the product and the brand.
- Standards stay. A place here is kept by meeting these policies. Brands that stop meeting them leave the circle.
- Free to be found. Joining, your product pages and your place next to matching questions are free, and being found never depends on paying. If we add paid promotion later, it will be optional, always clearly marked, and it will never change what an answer says.
- Children’s data is never used for ads. Nothing about a child, and nothing a parent asks, is used to target ads.
- Nothing is sold to children. Children never see ads, and nothing asks them to buy or to ask a parent to buy.
Who we are
Two founders building momcited for the questions we had ourselves.
Daria Efimenko
Founder. Mothers, content and voice.
Val Efimenko
Founder. Product and engineering.